Studio Mimi Moon

Miriam-McWilliam-Portrait-Photo-by-Martina-Gemmola

Studio Mimi Moon is the Design Studio of Miriam McWilliam (Mimi). Based in Melbourne for over 15 years, with two years spent designing and exhibiting in the UK with a short stint in New York, she is now based in the charming town of Blackwood, tucked in the middle of the Lerderderg and Wombat State Forests, near Trentham. To date she has worked on some exciting projects for clients in areas such as hospitality, events, arts, cultural and community organisations, fashion, retail, charity and not-for-profit, tourism, property, government and a wide cross-section of small-medium businesses.

Specialising in artfully crafting brand identities and developing outcomes that tell an authentic story across multiple platforms for digital, print and experientially within a space. Her approach is hand-crafted and personal; managing, art directing and designing all of the projects herself and working closely and collaboratively with her clients to define the ‘Who, What, Why and How’ of their project — helping them to realise their vision and bring the magic to the party. The full and half crescent moon which makes up part of the Studio Mimi Moon logo, represents this important collaborative and intrinsically balanced nature of client and designer.

She’s definitely not afraid of colour, loves using illustration and artful photography in her work, and a strong idea is always behind her design solutions. Behind every bright idea is a well-explored path of discovery; through extensive research, brain-storming, mood boards, conceptual development, design development and refinement; resulting in the creation of holistic design solutions that truly shine – like the magnificence of a full moon.